Aviva – A Claims Case Study

Through our continued relationship with Aviva we are lucky to film a variety of stories.  They decided that a great way to showcase their excellent handling of various types of claims would be to hear from the people who have needed to call on their expertise.

On 9 December 2013 PFK Lings’ flagship dealership, located on a six acre complex in Lowestoft, Suffolk was devastated by a tidal surge. How did they recover? Find out in the customer’s own words, plus those of the Aviva staff who were involved, and hear how they got back on their feet.

Find out more: https://broker.aviva.co.uk/claims/archive/PFK-ling-ltd.html

St Edmunds Society – Norwich charity video

Norwich promotional charity video

St Edmunds Society  is a Norwich based homelessness charity that has run for 48 years, in 2008 they started providing skills training to young people to help deal with with the root causes of homelessness.  This centre quickly grew with referrals from around the county.

In July 2013, they took on a new base at Oak Street, Norwich.  This film explains the key goals of the charity and the build of their new home.

A promotional video such as this will help get their core messages across to future investors as well as document all the work that went in to achieving the project.

St Edmunds Society were really pleased with the video they have received;

[testimonial_set] [testimonial client=”Lorraine Bliss – St Edmunds Society”]Having researched the internet for the services of a videographer I stumbled across Apricot Productions and how glad was I?! [/testimonial] [testimonial client=”Lorraine Bliss – St Edmunds Society”]Rowan had infinite patience and made the entire filming process, which took several weeks great fun and produced a truly amazing professional film at the end of it. The prices was very competitive too! [/testimonial] [/testimonial_set]

Since producing the film was produced we were able to document the opening of the centre and were invited along to a special charity event at The Norfolk Showground to promote the SLEEPOUT charity of which St Edmunds are a partner, take a look at the films below;

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The Thinking Men – Local Band music videos

One thing that’s really great about the work we do here at Apricot Films is the variety!  From our work with large companies producing high quality corporate films, helping charities promote themselves through online video to producing music videos for local bands.

One thing that carries through all these different videos is our creativity and passion for each project.  We were recently brought in to produce several music videos for local Norwich band The Thinking Men.

We combined a recording session at Old School Studios with a fantastic live performance at The Waterfront, Norwich.  Working closely with the band we edited the footage together for several music videos showcasing their unique talents, and it was shortly afterwards that the band went on to be awarded the Future Radio Next Big Thing 2013 award and are booking tour dates around the country and producing great new material.

We’re really proud of the work and hope to work with the group again in the future.

All songs and videos ©The Thinking Men – Visit their website for more details: http://thethinkingmen.info/

How a corporate video can improve your business

Video is everywhere – all across the internet we’re able watch them, whether it’s for entertainment or education. With an increasing number of people using tablets and smartphones, access to film content is easier than ever. It’s not surprising that more and more companies are opting to use corporate video as an online marketing tool. An online film presence can benefit all manner of businesses in many different ways, from getting your name and branding out there to increasing enquiries and conversions.

Top 7 ways a video can help your company;

1. A video is a clear and modern method of demonstrating the products or services that you offer. It’s an effective and efficient tool for delivering the message you want to convey.

Corporate Event Video

2. It can promote you and your team. Having interviews with bosses and employees puts faces to names and demonstrates how genuine you and your intentions are as a business.

3. There are so many ways that a video can be delivered to your audience, meaning more people viewing it and more potential customers. Your company’s website, intranet, or social media channels such as Facebook, Twitter and YouTube are just a few of the outlets via which films can be distributed.

4. A strong corporate video can boost sales and profit. According to Internet Retailer in 2010, visitors who view product videos are 85% more likely to purchase than those who don’t. Similarly, some companies have reported up to a 30% increase in sales for products with video.

5. It can increase search results online. Google have said that material such as videos now comes up in every 1 in 4 searches, with YouTube videos regularly appearing high up on the results.

6. A corporate video is an ideal way to provide a training programme for staff. Whether it covers corporate issues or health and safety procedures, it’s a clear and cost-effective method that can be used again and again.

7. It allows you to communicate in multiple languages. Many businesses deal internationally, and a video (with the option of subtitles) is a platform through which you can communicate without fear of misinterpretation.

The importance of having a presence and making an impact online is becoming ever more apparent. With a corporate video, you can be sure that your business is taking the right steps to doing just that. Visit our Clients page or Blogs to see how some of our work has helped other companies and Contact Us now to discuss how we might help.

Direct Debt Advice – Introduction Web Video

Web-Based Introduction Video

Direct Debt Advice

Three weeks ago, I had the pleasure of visiting the call centre of Direct Debt Advice in the centre of Norwich. I have worked with this company several times in the past, and they were after a selection of interviews with various staff members. On this video production, Apricot Films simply provided filming and creative direction, a member of their own team edited the raw footage we provided.

The video is designed to introduce the company to new visitors and increase the number of conversions from their site.

View the videos:


If you are struggling to manage your debt, I recommend visiting their website: HERE

Cameras used: Canon 600d & 50mm f/1.4, 24mm f1.4 & Sony MC50e (B-Roll)
Accessories: Libec tripod & Glidetrack

Southend Pier Cultural Centre – Kier

A new £3m cultural centre weighing 170 tonnes has been hoisted by crane on to the end of Southend Pier.

The 350 sq m (3,767 sq ft) steel structure was brought in by boat in one piece from Tilbury where it was built.

When completed in the summer, the centre will include a multi-purpose hall seating 185, artists’ studios, a cafe and outdoor terrace.

Apricot Films was there to film it all for Kier, Price & Meyers, White Arkitekter, Sprunt, GPS Marine & Southend Borough Council


Voiceover: Sean Bolger
Music license: Premiumbeat.com
Additional Videographer: Barry Rivett
Cameras used: Sony MC50e, Canon XA10, Canon 600d, GoPro Hero2 & on the HexCam – Sony Alpha Nex-5N

The Sun – Man Vs Food – Video Report

Man vs Food Great Yarmouth

The Sun newspaper contacted us to film the brave reporter, Lee Price, as he attempted to conquer, perhaps, the biggest breakfast in the world at Jester’s Diner in Great Yarmouth.  I skipped breakfast as it was a very early start, and was quite hungry when I arrived…however, after witnessing his attempt, I found I no longer had the stomach for it!  A gallant effort from Lee, but it was an incredible amount of food.

It was a pleasure working with The Sun, and they were really pleased with the results (which can be seen below)

Link to the original Story –> Man vs Food Great Yarmouth

Sash Window Preservation

Sash Window Preservation Ltd asked us to film the process of installing new double glazing into existing sash window frames, this video details their methods and techniques and gives you a real sense of the speed at which it can be done. The DVD will be sent to potential clients to allay any fears they have regarding the process and to show just how quickly and with little disruption you can improve the quality of your home.

Gary, Ricky and the team were a pleasure to work with and they were delighted with the film.

I encourage you to visit their website: Sash Window Preservation – Double Glazing & Draft Proofing experts

Music: Afterlife Parade – Black Woods, White Beach (Instrumental)
Voice-Over: Jon Hyde

Simon Buck – Wedding Photographer

At the recent wedding of Sam & Tim in Wiveton, we grabbed the chance to film a little of Simon in action.  A video like this can really help seal a wedding booking, as the bride and groom can see the photographer in action before they book.  Simon was delighted with the results and we work together whenever we can.

Music: Goodmorning (Pink Ganter Remix) by William Fitzsimmons